Content Strategy Applied will take place on 1 and 2 March 2012 in Richmond, London. Building on the 2011 event the Content Strategy Applied team have created a thought-provoking and fun-filled schedule that'll keep you busy for a packed two days that features case studies of real-life content strategy practice from top brands, as well as workshops in the basic - and not-so-basic - content strategy skills from industry-leading practitioners.
The event will offer four workstreams:
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Technical Content - going 'under the hood' of content to see the fixtures and fittings behind the scenes that can make your content work harder.
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Content Strategy 101 – core skill-sets needed to be a successful content strategist in the commercial world.
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Social Media and Mobile - content strategy for user-generated content and looking at how users consume content on mobile devices.
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Localisation - localisation as both an art and a science.
